Korean Food Stories

Seoul Sizzle CI Story

Seoul Sizzle CI Story

seoul sizzle

Seoul Sizzle’s logo is Mugunghwa, Korea’s national flower.


Our logo, Mugunghwa, is a symbol of our commitment. Mugunghwa is the Korean name for Hibiscus, meaning “an eternal blossom that never fades”. It’s also the national flower of South Korea and exemplifies one of the core elements of Korean culture and traditions.

무궁화의 꽃말 : 인내와 끈기, 영원한 아름다움, 일편단심

Definition of Mugunghwa: patience, persistence, eternal beauty, Singleness of heart

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